Corazón De Oro Apparel Brand Library

Profile

Corazón De Oro is Spanish for Heart of Gold.

Brand name:
Corazón De Oro Apparel
Legal name:
Corazón De Oro Apparel, LLC
Tagline:
Premium Custom Apparel for the Professional
What we do:
Veteran-owned premium custom embroidery on apparel for professionals and ready made apparel & items with a touch of humor in the boutique
Website:
corazóndeoroapparel.com
Short URL:
cdoroa.com
Shop:
shop.corazondeoroapparels.com
Email:
support@corazondeoroapparel.store
Social:
Instagram @corazondeoroapparel · Facebook

Logos

Embroidered heart patch (primary mark), Corazón De Oro Apparel

Embroidered heart patch (primary mark)

The site's header and footer logo and the hero poster. Round embroidered patch: anatomical heart on a cream disc, 'Corazón De Oro' above and 'Apparel, LLC' below. Use this wherever one logo is needed.

1920 × 1920 px · WebP, transparent

Download original
Heart patch on black (app icon), Corazón De Oro Apparel

Heart patch on black (app icon)

The same patch flattened on black for app icons, favicons and square avatars. Also served as /android-chrome-512x512.png and /apple-touch-icon.png.

512 × 512 px · PNG

Download original
Anatomical heart emblem, Corazón De Oro Apparel

Anatomical heart emblem

The heart alone, without the ring of text. For small sizes, stickers, watermarks and places the full patch would be unreadable.

316 × 316 px · PNG, transparent

Download original
Painted heart lockup, Corazón De Oro Apparel

Painted heart lockup

The patch artwork on the painted blue backdrop, as on the Links page. For social avatars and covers where a full-bleed square is wanted.

886 × 886 px · PNG

Download original
Catrina seal, Corazón De Oro Apparel

Catrina seal

The Day-of-the-Dead catrina in a gold frame with 'Corazón De Oro' above and 'Apparel, LLC' below. The Boutique and embroidery tile emblem.

1024 × 1024 px · PNG, transparent

Download original
Heart of Gold cameo, Corazón De Oro Apparel

Heart of Gold cameo

The catrina cameo with the 'Heart of Gold' ribbon, repeated as the strip behind every tile title. The brand's secondary emblem.

1024 × 1024 px · PNG, transparent

Download original

Labels & Cards

Square label with tagline, Corazón De Oro Apparel

Square label with tagline

The full label: brush wordmark, red rule, APPAREL, LLC, the tagline and cdoroa.com inside the navy-and-red double frame. Stickers, packaging inserts and square posts.

2048 × 2048 px · PNG, transparent

Download original
Square label, Corazón De Oro Apparel

Square label

The square label without the tagline, on white. The general-purpose sticker and card face.

2048 × 2048 px · PNG

Download original
Wide label, Corazón De Oro Apparel

Wide label

Wordmark, rule and APPAREL, LLC in the double frame at 16:9. Box seals, shipping labels and email headers.

3234 × 1818 px · PNG, transparent

Download original
Navy heart label, Corazón De Oro Apparel

Navy heart label

The heart emblem over the white wordmark and cdoroa.com on the midnight ground. The dark card for packaging and social.

1920 × 1329 px · JPEG

Download original
Light grey heart label, Corazón De Oro Apparel

Light grey heart label

The same layout on label grey with navy type, for light packaging.

1920 × 1329 px · JPEG

Download original
White heart label, Corazón De Oro Apparel

White heart label

Square version on white with the heart emblem, wordmark and cdoroa.com.

1578 × 1578 px · JPEG

Download original
Heart label, dark-garment print, Corazón De Oro Apparel

Heart label, dark-garment print

Print file for dark fabric: the text is white so it reads on navy or black garments. It looks blank on a white screen; that is intended.

1578 × 1578 px · JPEG

Download original
Patch and wordmark label, Corazón De Oro Apparel

Patch and wordmark label

A photograph of the embroidered patch above the wordmark, APPAREL, LLC and cdoapparel.com. Product cards and hang tags.

1024 × 1024 px · JPEG

Download original
Venmo QR patch, Corazón De Oro Apparel

Venmo QR patch

Embroidered-patch artwork with the Venmo QR code (@CDOAS) in the centre. Counter cards and order inserts for Venmo payment.

1024 × 1024 px · PNG

Download original
Thank-you card, Corazón De Oro Apparel

Thank-you card

The order insert: THANK YOU, the tagline, veteran owned and operated, the support email and cdoroa.com, in the double frame.

3071 × 1181 px · JPEG

Download original
Dark banner, Corazón De Oro Apparel

Dark banner

The embroidered patch beside the silver brush wordmark on midnight, framed in pale steel and red. Email headers and cover images.

1417 × 472 px · PNG

Download original
Dark wordmark label, Corazón De Oro Apparel

Dark wordmark label

Silver brush wordmark, red rule and APPAREL, LLC in a silver frame on midnight. The dark counterpart of the wide label.

1584 × 672 px · JPEG

Download original

Colors

Signature

The four colours that read as the brand on their own: the midnight field every page sits on, the heart red, the nebula purple of every accent, and the silver of the wordmark.

  • Midnight

    #050918 · hsl(227 66% 6%)

    The main background as the site renders it: the header scrim (#060817) over the page texture. Use this as the dark field in any external design.

  • Heart Red

    #FF0000 · hsl(0 100% 50%)

    --brand-red / --secondary

    The anatomical heart, brand-red titles, the heart accent and glow.

  • Nebula Purple

    #9933FF · hsl(270 100% 60%)

    --accent

    Links, hover states, focus rings, section headings and the cosmic glow.

  • Stellar Silver

    #CDD9E4 · hsl(210 30% 85%)

    --silver

    The wordmark glitter, silver borders and the 'premium' accents.

Deep space (backgrounds)

The site is dark by default. Surfaces step from the void up through card and border tones; none of them is a neutral grey.

  • Void

    #000005 · hsl(240 100% 1%)

    --void

    The darkest layer behind the page gradient.

  • Background

    #00000A · hsl(240 100% 2%)

    --background

    Page background.

  • Cosmic Black

    #02000F · hsl(245 95% 3%)

    --cosmic-black

    Tile and gallery backdrops.

  • Card

    #030113 · hsl(245 90% 4%)

    --card

    Cards and panels (the cosmic-card gradient starts here).

  • Header Night

    #060817 · hsl(233 59% 6%)

    Browser theme-color and the fixed header fill.

  • Deep Void (primary)

    #070029 · hsl(250 100% 8%)

    --primary

    Primary buttons and the title tile gradient.

  • Space Gray

    #0C0C1D · hsl(240 40% 8%)

    --space-gray

    Secondary surfaces.

  • Border

    #060637 · hsl(240 80% 12%)

    --border

    Card borders and dividers.

  • Dark Matter

    #131339 · hsl(240 50% 15%)

    --muted

    Muted fills, chips and inputs.

Label system (print)

The navy-and-red double-frame labels, cards and banners use a flatter print palette: navy and red on white or label grey, pale steel and red on midnight.

  • Label Navy

    #161834 · hsl(236 41% 15%)

    The outer frame, the brush wordmark and APPAREL, LLC on light labels.

  • Label Red

    #CE1126 · hsl(353 85% 44%)

    The inner frame and the rule under the wordmark on every label.

  • Midnight

    #050918 · hsl(227 66% 6%)

    The ground of the dark labels and banners, the same as the site background.

  • Pale Steel

    #CFD9E3 · hsl(210 26% 85%)

    The wordmark, type and frame on the dark labels.

  • Label Grey

    #EBEBEB · hsl(0 0% 92%)

    The ground of the light grey heart label.

Nebula range

The purple gradient steps used in backgrounds, shadows and the cosmic glow.

  • Galaxy

    #470AC2 · hsl(260 90% 40%)

    --galaxy

    Deep purple of the galaxy gradient and shadows.

  • Nebula

    #7F19E6 · hsl(270 80% 50%)

    --nebula

    Mid purple of the nebula gradient.

  • Nebula Purple

    #9933FF · hsl(270 100% 60%)

    --accent

    The bright accent, repeated here for the range.

Text and neutrals

Body text is near-white on the dark surfaces; the greys are cool, never warm.

  • Foreground

    #F9FAFB · hsl(210 20% 98%)

    --foreground

    Body text and button labels.

  • Warm White

    #FFFDF5 · hsl(45 100% 98%)

    Brush-face headings (.mystical-text).

  • Silver Bright

    #F0F2F5 · hsl(210 20% 95%)

    --silver-bright

    Highlights in the silver gradient.

  • Stellar

    #D9E6F2 · hsl(210 50% 90%)

    --stellar

    Pale blue-white for subtle text.

  • Lockup Grey

    #B9BCCC · hsl(231 16% 76%)

    The 'APPAREL, LLC' line under the wordmark.

  • Muted Foreground

    #ACBFD2 · hsl(210 30% 75%)

    --muted-foreground

    Secondary copy, captions and descriptions.

Fonts

  • Harlem Brush

    The brand face. Headings and body copy across the whole site, at every screen width: a distressed brush script that reads as hand-painted.

    Weights: Regular (phones render it synthetically bold for legibility). Source: Licensed webfont (WOFF2, OTF), hosted with the site. CSS: 'Harlem Brush', 'Cinzel', 'Cormorant Garamond', serif

    Premium Custom Apparel for the Professional

  • Okami

    The wordmark face. 'Corazón De Oro' in the header and hero, filled with the silver glitter gradient.

    Weights: Regular. Source: Licensed webfont, self-hosted at /fonts/Okami.woff2. CSS: 'Okami', 'Cinzel', serif

    Corazón De Oro

  • Jost

    The 'APPAREL, LLC' line under the wordmark: uppercase, widely tracked, in lockup grey. Cinzel is its declared fallback.

    Weights: 400 and 500. Source: Google Fonts. CSS: 'Jost', 'Cinzel', sans-serif

    Apparel, LLC

  • Label sans

    APPAREL, LLC, the domain line and the thank-you card copy on the print labels: a plain bold grotesque sans in capitals with wide tracking. Any Arial or Helvetica Bold matches it.

    Weights: Bold. Source: System font; no file to install. CSS: Arial, Helvetica, sans-serif

    Apparel, LLC

  • Cinzel

    The fallback serif behind the brush face, and the capitals used where the brush would be too loose.

    Weights: 400, 500, 600, 700. Source: Google Fonts. CSS: 'Cinzel', serif

    Featured Facilities

  • Cormorant Garamond

    Italic accents and 'ethereal' sub-lines.

    Weights: 300 to 600, plus italic 400. Source: Google Fonts. CSS: 'Cormorant Garamond', serif

    Heart of Gold, stitched by hand

Imagery

Painted blue backdrop, Corazón De Oro Apparel brand imagery

Painted blue backdrop

The streaked blue-violet paint behind the painted lockup. Use behind logos and as a cover texture.

Download original
Page texture, Corazón De Oro Apparel brand imagery

Page texture

The dark brushed texture under every page, layered over the cosmic gradient.

Download original
Cameo strip, Corazón De Oro Apparel brand imagery

Cameo strip

The row of catrina cameos behind every tile title and section heading.

Download original
Social share card, Corazón De Oro Apparel brand imagery

Social share card

The Open Graph image on every page: the heart patch beside the Okami wordmark on deep space, 1200 by 630.

Download original

Voice

  • Two registers, one brand. Custom embroidery speaks like a premium tailor: precise, calm, proud of the work. The Boutique speaks like the funniest nurse on the floor: short, dry, never explaining the joke.
  • Say who it is for. Nurses, doctors, dentists, pharmacists, therapists, EMS: name the profession early, in Title Case, and only once.
  • Lead with the heart. The anatomical heart is the mark; the catrina cameo is the secondary emblem; the wordmark goes with one of them, not on its own.
  • Dark first. Every brand surface is deep space with purple light; the red heart and silver type sit on it. Put the logos on dark unless the medium forces light.
  • Veteran-owned, no setup fee and no minimum on department embroidery: say it plainly where it fits, and do not dress it up.